Full Job Description
Position: Digital Content Strategist
Company: Amazon, Cambridge, KY
About Us
Amazon is one of the world’s leading technology companies, revolutionizing the way we shop, read, and even interact with the world around us. With our cutting-edge technology and innovative approach to customer experience, we are not just a marketplace; we are a global phenomenon. At Amazon, we believe in the power of digital content and the crucial role it plays in engaging our diverse audience. Our Cambridge office is at the forefront of this revolution, fostering creativity, exploration, and innovation.
Job Overview
We are seeking a talented and passionate Digital Content Strategist to join our dynamic team in Cambridge. The ideal candidate will have a deep understanding of digital marketing strategies and a knack for creating compelling content that resonates with our audience. You will be responsible for crafting creative content strategies and driving our digital presence forward.
Key Responsibilities
- Develop and implement comprehensive digital content strategies across various platforms, focusing on customer engagement and brand awareness.
- Collaborate with cross-functional teams including marketing, design, and product development to produce high-quality content that aligns with business objectives.
- Analyze various metrics to measure the effectiveness of content strategies and make data-driven decisions to optimize performance.
- Stay up-to-date with industry trends and best practices to ensure our content remains cutting-edge and relevant.
- Manage content lifecycle from ideation through execution, ensuring a cohesive narrative across all digital touchpoints.
- Engage with audiences through social media, newsletters, and other digital channels to build community and foster relationships.
- Identify opportunities for content innovation and improvement, including leveraging SEO best practices to enhance organic reach.
- Lead brainstorming sessions to generate creative ideas for campaigns and initiatives.
- Work collaboratively with SEO and PPC teams to align content strategy with paid advertising initiatives.
- Monitor and report on content performance metrics, providing insights and recommendations for future strategy.
- Create guidelines and training materials for team members to ensure consistency in content creation and brand voice.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in digital content strategy or a related role.
- Proven track record of developing successful content strategies that drive engagement and conversion.
- Strong understanding of SEO principles, social media trends, and analytic tools (e.g., Google Analytics).
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Ability to think critically about consumer behavior and adapt strategies accordingly.
- Strong project management skills and the ability to manage multiple deadlines.
- Proficient in content management systems, email marketing platforms, and social media tools.
- Creative mindset with the ability to generate fresh ideas and innovative solutions.
- Excellent communication and interpersonal skills, with experience collaborating across diverse teams.
What We Offer
At Amazon, we pride ourselves on fostering a diverse and inclusive workplace that empowers our employees to take their careers to the next level. As a Digital Content Strategist, you will have the opportunity to work in a fast-paced environment, impacting millions of customers worldwide.
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Continuous learning and professional development opportunities.
- Generous paid time off and work-life balance initiatives.
- Employee Discount Program and wellness benefits.
- Collaborative and inclusive work culture that values innovation and creativity.
How to Apply
If you are a creative thinker with a passion for digital content, we would love to hear from you! To apply for the Digital Content Strategist position at Amazon, please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for our team.
Join Us Today!
At Amazon, we believe in the power of storytelling and the transformative impact of digital content. By joining our Cambridge team, you will not only be part of an innovative organization but also play a vital role in shaping the future of e-commerce and digital engagement. Bring your passion, creativity, and expertise to Amazon, and help us elevate our brand through compelling content that drives results.